ZUBROWKA BRAND

It is not my place to criticise a fine spirit brand, but I can have a rant I suppose. For years Zubrowka has this bad ass bottle (right). It was always my favourite bottle.  They obviously decided it was time for a brand update, so they created this 'pretty' bottle (left).  Unfortunately it was the first to grace the shores of Canada, what a bad first impression. Is it just me, or is it sweeter as well? Perhaps they have changed their target market, you decide?

Nevertheless it is good stuff.

Written by M P on Wednesday, November 25 at 06:34 PM
Tags: vodka, brand, Zubrowka

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Comments

I agree, the old label oozed punchy attitude and nicely Eastern European. No doubt some brand manager decided a more pond life label would help boost sales. What a shame!

By Johan , Nov 30 2009

I dated a guy that looks like that bison. Creepy.

By Xtina , Dec 04 2009

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