BackBar - Booze Culture Distilled

The second installment of Bacardi's viral series "True Originals" has been released and this time it's a super sexy female bartender dubbed "The Hummingbird".  With the first in the series being The Samurai and paying tribute to a killer shake. Video two focuses on a hot female bartender preparing a Pina Colada for the same mystery customer we saw in the first video. This time the emphasis has shifted to the ingredients used and the time taken to craft the perfect Pina Colada. A mainstream drink that is all too often a premixed cocktail in many bars and resorts around the world. At one point she even goes as far as chopping a real coconut to extract the juice for her creation. Nothing humming about that now is there ;)

I'd really like to know if Bacardi have made this a fully integrated / experiential campaign?  Be cool if they'd handed out some of the casino chips (the ones we see the mystery guy hand over as payment) to select bar people in major cities. With the chips being invites to a True Originals kick ass party somewhere exotic. Anyone know?

Written by P L on Tuesday, March 09 at 05:23 AM
Tags: Bacardi True Originals

ShareThis